ANANTA ACHARYAMARKETING AUTOMATION / CRM SYSTEMS

MARKETING AUTOMATION / CRM SYSTEMS / LEAD GENERATION

I build systems that turnpaid traffic intobooked appointments.

Full-Funnel Marketing Automation Specialist. I connect your Meta Ads, landing pages, GoHighLevel CRM, and automated follow-up so you stop losing the leads you are already paying for.

One connected system. From first click to booked revenue.

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Ananta Acharya
Ananta AcharyaBased in Nepal. Working globally.
  1. AD
  2. PAGE
  3. LEAD
  4. QUALIFIED
  5. BOOKED
  6. WON

Understand the business first.
Build what makes it work.

Scroll to explore PORTFOLIO — 2026

THE PROBLEM

Generating leads isn't your problem.
Following up with them is.

Most businesses burn money on Meta and Google Ads because their lead journey is broken. Leads come in, manual follow-up is too slow, and prospects go to a competitor. I fix the leaks in your funnel using advanced CRM automations, speed-to-lead routing, and bulletproof tracking.

  • Traffic & Tracking
  • Meta CAPI & Attribution
  • Landing Pages & CRO
  • GoHighLevel CRM
  • Lead Routing
  • Speed-to-Lead
  • Automated Follow-up
  • No-Show Recovery

01 / SELECTED WORK

Built to move
the conversation forward.

Three projects. The landing pages people see and the systems that move each lead forward.

01PrimeFloor02FloorWise03ScalePro

01 / HOME SERVICES / FUNNEL

PrimeFloor

Designed inbound quote funnels with automated appointment reminders, resulting in a 40% reduction in no-shows.

WHAT I BUILT

A flooring lead system connecting the landing page, qualification, sales pipeline and follow-up.

  • Landing page
  • Qualification
  • CRM
  • Follow-up
Flooring landing page
Sales pipeline
Qualification & follow-up
THE JOURNEY
  1. OFFER
  2. ASSESSMENT
  3. QUALIFICATION
  4. PIPELINE
  5. FOLLOW-UP
THE RESULT

Designed inbound quote funnels with automated appointment reminders, resulting in a 40% reduction in no-shows.

Inside the build

THE OFFER

Give the service a reason to click.

The page explains the work, frames the offer and moves the visitor toward a flooring assessment instead of a vague contact form.

THE ENQUIRY

Capture more than a phone number.

The assessment collects the information needed to understand the job before someone follows up.

02 / HOME SERVICES / LEAD GENERATION

FloorWise

A clearer path from flooring enquiry to conversation.

WHAT I BUILT

A lead-response flow designed to move enquiries from first contact into qualification, conversation and booking.

  • Funnel
  • CRM
  • AI response
  • Follow-up
Landing page
Sales pipeline
Qualification & follow-up
THE JOURNEY
  1. LEAD
  2. CRM
  3. RESPONSE
  4. QUALIFICATION
  5. BOOKING
  6. FOLLOW-UP
Inside the build

WHAT THE CUSTOMER SEES

Give the click a reason to continue.

The page turns the flooring service into a concrete offer and gives the prospect one obvious way to request help.

BEFORE THE HANDOFF

Learn enough before sales steps in.

Service, material, budget and property details help the team understand the enquiry before picking up the conversation.

WHAT RUNS BEHIND IT

A reply changes the route.

Active conversations, timeouts and non-responses split into different branches instead of receiving the same treatment.

03 / EDUCATION / HIGH-TICKET

ScalePro

Built a mobile-first VSL funnel with automated lead routing and Slack alerts, recovering 25%+ of unbooked applicant leads.

WHAT I BUILT

A webinar acquisition system connecting landing page conversion, qualification, CRM routing, follow-up and internal handoff.

  • Funnel
  • CRM
  • Qualification
  • Automation
Webinar landing page
Qualification & nurture
Registration workflow
THE JOURNEY
  1. APPLICATION
  2. CONTACT
  3. QUALIFICATION
  4. ROUTING
  5. BOOKING
  6. FOLLOW-UP
THE RESULT

Built a mobile-first VSL funnel with automated lead routing and Slack alerts, recovering 25%+ of unbooked applicant leads.

Inside the build

THE ENTRY POINT

Give the offer somewhere to convert.

The page brings the promise, webinar context and registration into one place so interest can become a real lead.

THE OPERATING LOGIC

Behaviour changes what happens next.

Registration, attendance and engagement change the route. Someone who watched is not treated like someone who never showed.

THE HANDOFF

Send sales context, not another raw lead.

Registration creates the opportunity, applies the right tags and sends the internal signal needed for the next action.

02 / HOW THE SYSTEM WORKS

After the click,
the system takes over.

I don’t just design pages. I connect what happens next: capture the lead, qualify the opportunity, route it to the right person and keep the conversation moving.

  1. Traffic
  2. Landing page
  3. Lead capture
  4. CRM
  5. Qualification
  6. Booking
  7. Follow-up
  8. Sales
01

/ 07
PAID ATTENTION

Win the right click.

Audience, creative, offer and campaign structure decide who enters the system and why they clicked.

PAID ATTENTION / OPERATING LOGICILLUSTRATIVE FLOW
ACQUISITIONMETA ADSCPM / CTR / CPC
INPUT
CAMPAIGNCREATIVE
INPUT
CAMPAIGNAUDIENCE
INPUT
CAMPAIGNOFFER
INTENTCLICK
DESTINATIONFUNNEL

CONTINUES TO FUNNEL

  1. 01 / Paid attention

    Win the right click.

    Audience, creative, offer and campaign structure decide who enters the system and why they clicked.

    ACQUISITIONMETA ADSCPM / CTR / CPC
    INPUT
    CAMPAIGNCREATIVE
    INPUT
    CAMPAIGNAUDIENCE
    INPUT
    CAMPAIGNOFFER
    INTENTCLICK
    DESTINATIONFUNNEL

  2. 02 / Funnel

    Make the click make sense.

    The page should continue the conversation the ad started. Same problem. Same promise. One clear action.

    PROMISEAD MESSAGE
    CONVERSIONLANDING PAGEOffer / proof / call to action
    CAPTUREFORM / APPLICATION
    CONTACTCRMSubmission + source + intent

  3. 03 / CRM

    Capture the lead. Keep the source.

    Who came in, which campaign brought them and what they did should stay attached to the opportunity.

    TRIGGERFORM SUBMITTED
    ACTIONCREATE / UPDATE CONTACT
    CONTEXTCAPTURE SOURCEUTM / campaign / source
    OPPORTUNITYCREATE OPPORTUNITY
    PIPELINEASSIGN STAGE

  4. 04 / Qualification

    Protect the calendar from bad-fit leads.

    Sending the wrong people to sales creates work without progress. Intent and fit should decide the next step.

    TRIGGERNEW LEAD
    IF / ELSECHECK FIT
    QUALIFIED
    CALENDARBOOKING
    NOT READY
    FOLLOW-UPNURTURE
    NOT FIT
    STATUSCLOSE / DISQUALIFY

  5. 05 / Booking

    Turn intent into commitment.

    The calendar is the start. Confirmation, expectations and reminders help turn a booking into an actual conversation.

    STATUSQUALIFIED
    BOOKINGCALENDAR
    TRIGGERBOOKED
    APPOINTMENT
    ACTIONCONFIRMATION
    APPOINTMENT
    WAITREMINDER
    APPOINTMENT
    ACTIONRESCHEDULE

  6. 06 / Follow-up

    Don’t let silence choose the outcome.

    Replies, missed calls, no-shows and no responses are different situations. They should not all receive the same sequence.

    TRIGGERBOOKED / LEAD
    OUTREACHSMS / EMAIL / CALL
    IF / ELSEREPLIED?
    YES
    HANDOFFNEXT ACTION
    NO
    WAITWAIT
    MESSAGEFOLLOW-UP
    NO-SHOW
    APPOINTMENTRECOVERY

  7. 07 / Sales

    Know what every opportunity became.

    Booked is not closed. Ownership, what happened after the call and where revenue came from should remain visible.

    PIPELINEOPPORTUNITY
    OWNERSHIPASSIGN OWNER
    CONVERSATIONCALL
    IF / ELSEOUTCOME
    WON
    STATUSCUSTOMER
    LOST
    STATUSCLOSE
    OPEN
    WAITFOLLOW-UP
    LATER
    MESSAGENURTURE

03 / FIND THE BOTTLENECK

I don’t optimize
one metric in isolation.

The number that looks broken is not always where the real problem lives.

TRACE THE BOTTLENECKSCROLL TO EXPLORE 01 / 04
  1. ACQUIRE

    Meta

    CPMCTRCPC

  2. CONVERT / CHECK HERE

    Funnel

    LPVCVRCPL

  3. OPERATE

    Pipeline

    QUALIFIEDBOOKEDSHOWED

  4. MEASURE

    Sales

    CLOSE RATECACREVENUE

FUNNEL / WHERE I WOULD LOOK

Don’t blame targeting yet.

The ad created interest. The page failed to carry it forward.

CHECK MESSAGE MATCH / OFFER / FORM FRICTION

Illustrative scenarios, not client results. A starting point for investigation.

04 / PROOF

This is what runs
after the click.

Real pages, workflows, forms and pipeline views from the work above.

Drag through the builds. Open anything for a closer look.

01

GHL / LOGIC

Qualification that changes the route

Webinar behaviour and lead signals determine which branch the contact enters.

02

LANDING PAGE / FORM

One page, one useful enquiry

Service information and the quote request live in the same customer-facing flow.

03

GHL / OPPORTUNITIES

The pipeline after the form

A redacted view of opportunities moving from new lead through qualification, booked call and conversion.

04

GHL / AUTOMATION

Registration becomes an opportunity

A form submission creates the record, applies context and alerts the team.

05

FORM / ENQUIRY

Ask before the sales call

The assessment gathers useful context before someone on the team picks up the conversation.

06

GHL / FOLLOW-UP

What happens after silence

Reply and timeout branches separate active conversations from leads that need another touch.

07

FUNNEL / WEBINAR

The front end of the webinar

Offer, context and registration points are structured around one conversion event.

08

FUNNEL / ASSESSMENT

A quote funnel built around context

The page explains the service before asking the visitor to request the next step.

SCROLL / DRAG / EXPLORE
01 / 08

05 / HOW I WORK

Find the leak.
Fix the right layer.

01 / READ THE NUMBERS

01CPM02CTR03CPL04CVR05QUALIFIED06BOOKED07SHOWED08CLOSED

READ THE PATH, NOT ONE NUMBER.

01

Read the numbers.

Start with actual acquisition, conversion and pipeline data. Look beyond the metric that is easiest to report.

READ THE PATH, NOT ONE NUMBER.
02

Trace the path.

Follow the ad source through the page, CRM, qualification, booking and sales handoff. Find where progress stops.

FOLLOW THE SIGNAL THROUGH THE SYSTEM.
03

Fix the bottleneck.

Change the part most likely to improve the outcome. Test the change before rebuilding everything around it.

CHANGE THE RIGHT LAYER.
04

Feed the result back.

Use downstream outcomes to make better acquisition decisions. Qualified and closed leads should inform the next campaign, creative and funnel.

LET THE OUTCOME INFORM THE NEXT CLICK.

06 / ABOUT

I build systems that
stop you losing leads.

Full-Funnel Marketing Automation Specialist.

I work across paid traffic, funnels, GoHighLevel CRM, and automation — connecting every step from ad click to booked appointment so nothing falls through the cracks.

My focus is operational: understand where your lead journey breaks, fix the leaks with speed-to-lead routing, automated follow-up, and bulletproof tracking.

Based in Nepal.
Working remotely across teams and time zones.

TOOLS I WORK WITH

Meta Ads Manager / GoHighLevel / Zapier / Webhooks & APIs / GTM / GA4 / WordPress / Google Workspace

FOR FOUNDERS / TEAMS

Traffic coming in?
Make the rest earn it.

If your ads, funnel or follow-up are generating activity without clear pipeline, I can help trace where the path breaks.

Let's talk See my work
Emailanantaacharya571@gmail.com LinkedInLinkedIn Back to top

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